Unhealthy attractions to hierarchy (or, DIKW returns!)

Despite the many problems with the flawed DIKW pyramid, it just won't go away. In fact, people seem to like the model so much they are extending it!

Bradley Horowitz (currently at Google) gave a speech at Next Web 2009 where he presented the following model that apparently represents the "Google approach to data":

  • Signal
  • Data
  • Information
  • Knowledge
  • Wisdom
  • Enlightment

So we're up to 6 layers now. (Isn't this getting a little ridiculous?)

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